Certified LinkedIn Branding Expert™

Are you a résumé writer, career coach, or professional seeking to revolutionize the way clients leverage LinkedIn for career success?

The Certified LinkedIn Branding Expert (CLBE)™ certification provides advanced training that extends far beyond profile optimization.

This program equips career service professionals with strategies to craft compelling LinkedIn profiles, develop authority-building content, and implement networking tactics that attract recruiters and decision-makers.

By completing the certification, participants gain a prestigious credential that validates expertise in LinkedIn branding and positions them as trusted professionals who help clients stand out, strengthen visibility, and unlock new career opportunities.

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Earn:

1 LinkedIn branding credential (CLBE)

Investment:

$697

Requirements:

✅ Complete all course modules and assignments

✅ Pass the final quiz with at least an 85% score

✅ Submit a client-ready LinkedIn profile transformation (Before & After)

✅ Provide one sample of branded content (e.g. LinkedIn post or article)

✅ Submit an ATS optimization checklist or tool report

✅ Complete a brief reflection (300 words or 3-minute video) on client impact

✅ Agree to and sign the LinkedIn Branding Code of Ethics

About the CLBE™

By the end of this course, you'll have the skills and knowledge to create LinkedIn profiles that not only pass through applicant tracking systems but also make a lasting impression on hiring professionals. Elevate your career coaching or resume writing business with the expertise needed to help clients secure the interviews they desire.

Course Highlights:

Impressive First Impressions: A branded LinkedIn profile isn’t just a digital resume; it’s a powerful introduction. Your clients will stand out in a crowded job market, leaving a lasting impression on recruiters and hiring managers.

ATS Mastery: Say goodbye to the black hole of applicant tracking systems (ATS). I’ll equip your clients with the skills to create LinkedIn profiles that seamlessly navigate ATS algorithms. Their profiles will be optimized for maximum visibility.

Networking Amplification: LinkedIn is the ultimate networking playground. Your clients will learn how to leverage their profiles to connect with industry leaders, potential employers, and peers. Imagine the doors that will open!

Thought Leadership: Position your clients as thought leaders in their field. We’ll craft compelling headlines, summaries, and content that showcase their expertise. When others see their profiles, they’ll think, “This person knows their stuff!”

Job Offers and Interviews: The ultimate goal! Your clients’ branded LinkedIn profiles will attract job offers and interview invitations. They’ll confidently navigate conversations, knowing their profiles speak volumes about their capabilities.

Visibility and Credibility: A well-crafted LinkedIn profile boosts credibility. Your clients will be seen as professionals who mean business. Recruiters will seek them out, and opportunities will flow their way.

Outline

There are 9 modules in this course

This course includes 9 modules and open office hours.

Module 1

Introduction to LinkedIn Optimization and Profile Essentials

By the end of module 1, you will have gained a comprehensive understanding of the pivotal role LinkedIn plays in their professional lives, the concrete advantage of optimizing their profiles, and a practical grasp of the platform's features for effective networking and career growth.

Module 2

Optimizing Professional Experience

Set the stage for aligning professional experience with career goals. We cover how to use action verbs and highlight skills.

Module 3

Skills, Endorsements, and Testimonials

Explore the importance of skills and endorsements in profile optimization. We cover how to select and add skills strategically, encourage and manage endorsements, and showcase recommendations.

Module 4

Enhancing Profiles with Multimedia

Explore the impact of multimedia in telling a professional story. We cover how to use visuals, photos, and videos to showcase work.

Module 5

Leveraging LinkedIn Features and Networking Strategies

Discover features and strategies for effective networking. We cover how to take advantage of the 'Featured' section, participate in LinkedIn groups, and engage with connections.

Module 6

Optimizing for Keywords and Addressing Career Changes

Strategies for increasing profile visibility and addressing career changes. We cover how to identify relevant keywords for your clients' niche and how to address employment gaps and career changes.

Module 7

Staying Updated and Continuous Improvement

Adapt to changes and stay up-to-date on the ever changing LinkedIn landscape. We cover how to adapt to changes in the LinkedIn algorithm, incorporating new features and sections and updating profiles regularly.

Module 8

Case Studies, Examples, and Bonus Information

Analyze successful profiles and real life examples. We also cover how to increase your income with B2B profiles and other considerations.

Module 9

Additional Resources

We provide you with additional resources to maximize your success as a LinkedIn branding expert including:

- LinkedIn Profile Optimization Checklist.

- LinkedIn Rocked Out!

- LinkedIn Scorecard

- 3 Sample Linkedin Templates

About Your Instructor

Nickquolette Barrett

Nickquolette Barrett, The Get Hired Strategist, is a 6X Certified Résumé Writer, Career Coach, LinkedIn Branding Expert, and former Hiring Leader with 26+ years in corporate leadership. She’s the Founder of iRock Résumés and has helped thousands of professionals confidently position themselves to land interviews and secure high-level roles. As your course administrator, Nickquolette brings deep industry knowledge, proven strategies, and a heart for helping you stand out and get hired.